About Us

Our journey began in 1970, when on the first day of the cold month of February, Mr. Baldev Singh Sethi took to the ropes as the commander of the New Delhi Tyre House (NDTH), with the aim of retailing tyres and spare parts.

We had a grand mission. We sought to establish the NDTH as the most credible retail outlet in the industry. Our fast paced efforts culminated into great results as we became the authorised distributors of celebrated organisations like Good Year, Modi, MRF, J.K. Tyres, Gabriel Shock Absorbers, Miso Bosch, Lucas-TVS, Purolators, Dunlop, Apollo, Bridgestone, and Ceat.

NDTH had a profound presence in the industry, ever since its genesis in the 1970’s. Our legitimacy in the market opened major doors for us, with sources inclusive of Premier Hotel Groups and Embassies.

East India Hotels, presently known as the Oberoi Hotel Group, was our first client. Currently, we have expanded to incorporate corporate clients like Le Meridian, Oberoi Group, Taj Mahal Hotel, Taj Place Intercontinental, Hotel Vasant Continental, ITC Group, Hotel Ashok, and U.S. Embassy, Netherlands Embassy, Japan Embassy, Thailand Embassy, Tanzania Embassy, Iran Embassy, British High Commission, and the Australian Embassy.

In 1999, we also sealed a deal with the #1 Fortune 500 Company ExxonMobil. Mr. Mandeep Singh Sethi’s networking skills, much like his father’s, were quintessential in taking our organisation in this direction. There was no looking back then, with NDTH securing its position as ExxonMobil’s Authorised Distributor.

We rose as North India’s Best and Most Popular Distributor in 2005. A decade later, we were adorned with the Best Sales award for Outstanding Achievement in Sales of Mobil products in Asia in May, 2015.